First post of the New Year is from Angela Weinberger, on why and how she chose to self-publish her non-fiction work “The Global Mobility Handbook”. Angela is a professional self-starter who takes risks and shares the lessons learned. I’m delighted she’s agreed to appear as a guest poster with words of wisdom on publishing.
Self-publishing sounds like the ideal solution to many dilemmas self-employed consultants, trainers and coaches. A publication gets your name out there, establishes you as an expert in your field and differentiates you from other players in the market. What a lot of us underestimate though is the challenge of working with clients while at the same time running a book project. With this post I would like to raise your awareness to five challenges I came across when I self-published books in the past.
Why I decided to self-publish:
For me the main reason to self-publish “The Global Mobility Workbook – A Step-by-Step Guide to Managing International Assignments“ was speed-to-market. Once I had drafted the book I wanted to use it in trainings and refer to it. I did not want to wait another year until the book was out there. I had only approached one publisher and their feedback indicated that the book was too academic for them and not sellable. In the year before I had experimented with publishing a novella and understood how Kindle Desktop Publishing (KDP) works to a large extent. I thought I should give it a go keeping in mind that it could always be re-published by an established publisher later.
What I underestimated were five challenges and I thought it might help you to read about these so you are better prepared than I was.
1) Professional look-and-feel of your end product
One of the reputations self-publishing has is that you find a lot of badly written and even less well-edited books out there in the sea of electronic publications. This might be true. You have to invest a lot of time and money to make your publication look as professional as if it had been published with a well-known publisher. It is important that the editing, typesetting, artwork and all graphs and images are well done. You have to work with professional typesetters, editors and graphic designers to get that professional look-and-feel.
2) Investments before you make your first Euro or Franc
My upfront investment was about 3’000 CHF (around 3’000 EUR). I only work with professionals I know well. If your editor lives in Switzerland their rates are higher than anywhere else in the world. I also paid for artwork, graphics, typesetting, converting files and ISBN numbers. For me the investment was worthwhile because I got a lot of consulting work due to the book. However, you first of all have to have this amount of cash in your company or pocket. In another project I ran out of money mid-project, had to start with a new editor and probably will spend around 5’000 CHF before the book is published. As a self-publisher you have a higher royalty than if you work with a traditional publisher but you need to consider the upfront investment.
3) US Tax issues limiting your access to global platforms
Assuming you will decide to publish an ebook through a platform such as Kindle Desktop Publishing you will need to fill a few forms to ensure you are not liable for US Tax. KDP has a great process but another platform made it so complicated that when I got a letter from the IRS in the US (sent by post to Switzerland) and they requested further information by post, I gave up the process.
4) Technical hiccups
During the process of publishing an ebook you might come across technical hiccups. A famous one is the linked table of content. You need to have a graphic designer with programming skills who can help you through such technical challenges even if you are technologically savvy. A good tip is to read books on ebook publishing before you start editing your manuscript as a lot of formatting is required for ebooks. My persistence on this matter worked well for a text-based novella but for my workbook we needed a lot of tables and graphics. I gave this task to a graphic designer. You might want to read the KDP style guide beforehand.
5) Managing a wild bunch of involved artists
It can feel a bit like in a circus when you are managing a bunch of involved artists across the globe for your project. Especially challenging when not all of them speak English and when you don’t sit in the same room to discuss graphics or editing rules. You might also need to agree rules of the game before leaving the manuscript stage. I have a rather high standard of English but sometimes I apply rules from German grammar and I cannot get used to certain style elements in English because they are contrary to German style. I recommend you work with the same team for different projects as with every book the team gets more adjusted to the process and has a better alignment too.
I recommend you read books on how to self-publish, such as the “Triskele Trail”, a book on self-publishing from Triskele to everyone who considers self-publishing ebooks and books on demand.
Angela Weinberger is a Global Mobility Expert and an Intercultural Career Advisor. She worked in Human Resources and Global Mobility during her corporate career. She started out on her own with Global People Transitions in 2012.